Clickable paper allows printed material to gain an interactive digital aspect. All users have to do is download an app and point the camera at the content. Interactive links will then appear on the screen, allowing the users to become immersed in the subject.

How is Clickable Paper useful?

Clickable paper allows printed material to gain an interactive digital aspect. All users need to do is download an app and point the camera at the content. Interactive links will then appear on the screen, allowing the users to become immersed in the subject.

Clickable papers allows for six interchangeable links at a time. This allows users to interact with printed material in a way that they have not experienced before.

The links can streamline a group’s information. Space on printed material is limited, and this technology can help get more information on one piece of paper. Doing this reduces the number of different brochures needed while still giving the most information possible.

Difference from QR codes

Clickable paper is very different from QR codes various reasons. Clickable paper does not require a specific or individual code, giving you the freedom to freely design materials and add up to six different links. Also, clickable paper provides analytics while QR codes do not. ­In general, this technology allows for a more flexible experience for users.

Examples

Professors can use the technology for textbooks with links to videos, online discussions, and quizzes. With the different interactive aspects, students could absorb the material and engage with more than just words on a page.

Marketers and businesses can use clickable paper to connect their clients to products in new ways by directly linking different aspects such as social media pages, product links, purchase order forms, coupons, restaurant menus, instructions, and more! The technology tracks the clicks and provides useful analytics to marketers.

Events could use this technology to link RSVP pages, event calendars, schedules, map directions, and even the weather forecast for the time of the event.